http://www.tagworld.com
Tagworld is
being widely heralded as the next big thing in
social networking - it’s really an updated version
of
MySpace with oodles of Ajax and a spattering of
Flash. The site claims to have over 200,000 users
(up 40,000 in the last three days!) and it’s
sickeningly mass market. But of course it has to be
- the site is trying to win the hearts of the fickle
under-25 demographic, virtually all of whom switched
from
Friendster to MySpace in a matter of months. So
toppling MySpace isn’t an impossible feat, but
getting them to stick around is a very different
problem.
Mike Arrington is optimistic about Tagworld’s
chances:
TagWorld is targeting the MySpace crowd -
generally people under 25, who all want a
blogging/home page presence on the web. Sites
like MySpace,
FaceBook and
Xanga are generating a truly massive number
of page views - MySpace and FaceBook each rival
Google in page views (although they don’t
approach the reach). The reason? These users
spend most of their day on these sites, updating
their sites and clicking on friends…
So, in a nutshell, I’m bullish on TagWorld.
And some of these features quite frankly appeal
to a much larger audience than teenagers and
young adults. The market for an online music
locker with a portable player is wide open.
TagWorld can take this market.
I agree that Tagworld will gain traction in the
social software space - and so long as they keep
innovating, they might be able to maintain an edge
for a short while. But I expect the aim here is to
grow the site as fast as possible and sell out to
the big guys before it all comes crashing down. It’s
a tried and tested plan and I think it could work.
TagWorld is an Internet start-up competing directly with MySpace. It
advertises greater customization than MySpace, and tagging support for
most of its content. Tagworld has a notable feature of being able to
upload 1 GB of music, pictures and videos to the site for later playback
from anywhere with an internet connection.
Some other features include blogging, uploading pictures and videos, and
seeing who has viewed a users page.
The web site launched November 2005. By May 2006, it had 1.6 million
registered users, and by June 2006, it had passed the 2m users mark.
TagWorld is a blogging website similar to MySpace. As such it includes
standard features:
Blogging
'Friends' list
Music list - NOTE in TagWorld, music tracks are stored on TagWorld and
can be played back as playlists
Profile - NOTE Video Profile is now available in TagWorld
Photos
Customised colourscheme and formatting
Comments - NOTE Video Comments are now available in TagWorld
RSS/Subscriptions - TagWorld friends are automatically subscribed to
your blog
However, TagWorld also includes some features not present or different
to competitors:
Music discovery engine
Similar to Yahoo LaunchCAST, this allows users to open a 'radio station'
playing similar songs without adverts or interruption.
Video chat
TagWorld has released an IM client that allows real-time messaging with
friends, either using text or with webcams and microphones. The software
is still in BETA, but the site owners advertise that soon users will be
able to IM without having the client open or installed. This so far
seems limited to IM'ing users who DO have the client running.
This is specific to TagWorld users, and so far the program is limited to
these features - as well as changing the colour of text and adding
smilies - so there is no real competition with MSN (Windows Live
Messenger) or Yahoo Messenger.
MySpace, TagWorld's main rivals, recently released MySpaceIM, a
standalone client similar to TagWorld Video Chat, but with MSN
Messenger's 'Winks' (here called Zaps) replacing webcam functionality.
Tags
Tags are labels applied to pictures, audio, video and posts to help
searching.
Widgets
Special features (usually Flash-based) that can be easily customised and
imported from TagWorldWidgets.com (an official site) directly into
TagWorld, or unofficial fan-based sites using HTML codes. Examples of
widgets include:
clocks
horoscopes/compatibility
games
notes
video profiles
graphics/animations for comments ("thanks for the add")
customised mouse pointers (not FireFox)
ready-made site designs (just enter the details for your requested
colourscheme and it is automatically created, and displayed as a HTML
code that can be added)
"Whore Trains" - automatic/faster ways to add friends, either on bulk or
without viewing profiles/clicking "add as friend"
Other notable website features
Multi-page website
Modules can be dragged-and-dropped and edited
Rich-Text and HTML editing everywhere (except comments, which allow
HTML) - means the text formatting can be changed using drop-down menus,
so users do not need to understand HTML or BBcode.
Large animated smileys
One-click 'voting' for each blog post/multimedia item
(picture/audio/video)
Sort lists of users/posts/multimedia by date and popularity
Video profiles
Video comments
Bulletins - quick messages to all friends at once that don't get
emailled or sent to inboxes (displayed on Home Page)
Now it also has a chatting service where you can chat using your webcam,
speaker and of course the keyboard.
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