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How To Use Email to Market Your Music |
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| For startup musicians, email is a gift of
God. When I first started managing bands a number of years ago, I spent
hours licking stamps and sending out postcards for upcoming gigs,
spending over $100 on people that never showed up to my bands' gigs. We
didn't even make that much at the gig, and we were blowing money left
and right. Don't get me wrong. For a band that sticks around, $100 for one fan is worth it, in my opinion, because that fan will be tell friends, buy CDs, and more, but there is a cheaper alternative. Start your own band ezine. If you don't already have one, I strongly urge you to head over to eGroups.com and setup your own newsletter. If you haven't already, start collecting addresses today. Don't use this as an excuse not to pick up snail mail, mind you. In the next few weeks we'll talk about how to get the most out of your email and snail mail addresses. GETTING YOUR LIST STARTED Send Invites to all of your friends, ASK them if they want would like to get your fan news. Specify how often you intend to mail out your ezine (weekly, twice monthly, monthly). Provide info your fans would consider interesting (tidbits about the band, bands you like, favorite recipes). Provide an easy way automatically unsubscribe. Add a "Subscribe to My Newsletter" link on your homepage. To successfully market and promote your music online, you are going to put MAJOR focus on your email list and email marketing campaigns. Below are some quick tips and strategies that will get you started. Start Your Own Opt-In Email List. One of the goals of your artist website should be to build your own opt-in email list. If you can get 10,000 people who receive contact on a regular basis from you, then you never have to want for money again. Once you are running a list, start doing endorsements of other products and services that you list is interested in; like downloadable music. Personalize your email communications. There are tens of thousands of ezines being published now and millions of emails being sent out daily, so you have to find ways for your listeners to distinguish your emails from the hoard of other marketing communications they will be receiving. Use an automated follow-up autoresponder. These autoresponders will do unlimited follow-ups to your listeners. Begin to use them for your press releases, latest news, etc. Try to find a proven follow-up system that you can emulate in your communications. Provide good quality information in your emails. Don't just create “me, me, me” letter and send it out claiming it is newsworthy. Learn how to combine great information in with your merchandise ads. Internet marketing needs to be integrated with free info, resources, music; then marketing. Publish your ezine on a schedule that works for you. Don't publish weekly or daily just because someone else does. You need to find a system that works for you. If you can only put together a good quality publication once a month, then do that. Don't just sling together articles from anywhere you find them just to fill up space. Don't be afraid to make sales to your list. You have to provide information to give yourself credibility first, but your newsletter or email publications will not make any money if you don't eventually ask for the sale. Use your web site and Opt-In list together. Learn how to integrate your web site in together with your email publications. The most successful web site owners know that you have to combine these two techniques for maximum effectiveness in your advertising. VERY IMPORTANT DON'TS DON'T auto-subscribe people from other mailing lists, even if they May like you. (This includes the Media) BETTER: E-mail them. Include their name in the message, and ASK if they would be interested in subscribing. DON'T send out an email before Every gig. Especially if you start getting a lot, you will only end up allienating fans. Stick to the schedule. DON'T make your newsletter filled to the brim in formality.It's got to breathe. People want newsletters that are personal, so talk to 'em. |
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A Perfect Example of Web 2.0 Music Promotion How To Use Email to Market Your Music How to Write And Produce a #1 Christmas Hit Using Myspace and Youtube together Setting up Your Myspace Site For Maximum Promotion Make The Most Of Your Music Player Where to get Free Myspace Trackers The best "bot" software to quickly build your Fan Base
Marketing Your Music On Youtube Social Networking - Harness the Power
Tagworld Start Thinking Bigger Than Myspace Why Most Independent Artists Fail |
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Johnny Kay Website content and graphics copyright 2007
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